Customer relationship management (CRM) is an ideal system for many businesses for managing all of a company’s relationships and interactions with customers. So, which CRM platforms are the best for your business? How to solve the information connection problem between CRM and eCommerce stores like Shopify? Some suggestions about CRM for Shopify integration solutions will be given in this article.
Benefits of CRM for Shopify Integration
Optimize Customer Management
Having a platform for customer relationship management helps a lot in retaining your customers. It becomes even more useful if you connect the management software to all the sales channels you have.
CRM Shopify Integration creates an optimal connection on both platforms. This solution helps Shopify store owners to access customer data in an easy and unified way. The process of manually entering customer information has become obsolete. Thus, the integrated CRM platform will help users record the customer journey and related data to support their business.
Data is Cleaned and Filtered
You already have CRM software for your store. However, when starting to sell on Shopify, this CRM platform does not provide the ability to synchronize data between the two systems. That leads to a new job appearing that takes a lot of your time and effort: importing each customer’s data on Shopify into the existing CRM software.
Many store owners have encountered this case in the course of their business. What is the solution to that? The answer is CRM Shopify Integration. Customer data between two platforms after being integrated is not just numbers, aggregated information. It is also cleaned and disinfected that ensure the best quality of information is provided to the users.
Understanding Customers and Customer Behavior
The next benefit that CRM Shopify Integration offers is to help you understand customers and customer behavior across many different sales channels. This process allows store owners to make more intuitive judgments regarding customers and store management issues.
Understanding customers and customer behavior is always a difficult problem in business. CRM Shopify Integration not only helps merchants better serve existing customers but also supports decisions related to customer segmentation, potential customers, and finding new markets.
Real-time Visual Reporting
The reports from connecting the CRM platform and Shopify store will certainly bring more completed and detailed information from other sales channels. Therefore, store owners can track the movement of customer information and their buying behavior anywhere, anytime, because all of them are displayed visually in real-time.
Support Marketing Activities and Boost Sales
With all the above benefits coming from CRM Shopify Integration, the most important things that businesses are concerned about are their revenue and profit growth. Cross-platform data connection, understanding customers, and getting detailed and accurate business reports greatly support your marketing activities.
Hence, store owners can better overview all current customers to develop and optimize their customer journey. The Pareto Principle, also known as the 80/20 rule, states that in most cases, 80% of a business’s revenue comes from 20% of its former customers. By identifying the characteristics of 20% of your customers (80% of your revenue), you can find more customers like them and increase your sales and profits dramatically.
Therefore, it is obvious that exploiting and synthesizing internal information is a necessary and effective process for business operations. A series of cross-cutting and closely linked data in real-time integrated will help managers make timely, right decisions.
5 best CRMs for Shopify stores
If you already know the benefits of CRM and need to find CRM software to support your Shopify store business, here are some suggestions for you.
Hubspot
The HubSpot CRM Platform is a full suite of software. It helps you—and your customers—succeed.
HubSpot Integration provides you with the tools to build and develop a remarkable customer experience that fuels the customer journey to your business faster.
Features:
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- A unified, seamless CRM platform
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- Supported by CMS (Content Management System) engine
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- Marketing automation software, driving purchasing decisions, reporting
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- Connect applications, synchronize and clean customer data
Sendinblue
They give small businesses the right sales and marketing tools to build stronger relationships with customers at a reasonable price, Sendinblue – all in one platform.
Additionally, Sendinblue connects to over 150 store backend integrations and customizations. Users can submit personalized campaigns, convert Abandoned Cart users, target customers based on purchase activity, and more.
Features:
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- Email Campaigns
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- Marketing automation
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- Track every customer interaction with your CRM
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- Track transactions and revenue potential
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- Customize your own sales process
Salesforce
Salesforce integration helps users’ marketing, sales, commerce, service, and IT teams work as one from anywhere. This kind of CRM solution uses Customer 360 – an integrated CRM platform that powers all their connected apps.
Moreover, this software has successfully built a CRM platform and a community of more than 10 million users interested in customer relationship management.
Features:
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- Personalized Marketing
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- Support sales activities by understanding customer needs and concerns
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- Multi-channel user support
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- Automate time-consuming tasks by building custom apps
Mailchimp
Mailchimp is one of the top email marketing tools available today. Besides, this software also provides all the CRM tools businesses need, enabling them to aggregate, organize and manage customers’ data in one place. Moreover, Mailchimp also provides tools to collect and interpret customer reports to improve campaigns.
One of Mailchimp’s unique features is email marketing tools guided by the Customer Journey Builder, which can deliver tailored content based on customer actions and behavior.
Features:
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- Reporting comparative data
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- Sharing campaigns on Social Network Sites
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- Email Designer
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- Ready-to-use campaign templates
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- Merge Tags
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- Advanced Segmentation
Zoho
A unique and powerful software suite to change the way you work designed for businesses of all sizes.
Zoho CRM empowers a global network of more than 250,000 businesses in 180 countries to convert more leads, engage with customers, and increase revenue. This system transforms your business into the gold standard in customer relationship management software.
Features:
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- CRM for every business, for every industry
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- Connect with your customers wherever you are
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- Measure the effectiveness of user communication with customers
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- Personalized versions are available to meet your specific requirements and preferences
Using CRM Shopify Integration by Hexasync solution
Your business is using different business support software, and you have difficulty connecting data between them. This connection will consume a lot of time and money, resources, not to mention errors in the input process if it has been done traditionally.
Beehexa offers your business a solution to optimally solve this problem: data integration via Hexasync. It acts as a middleware that sits between your CRM platform and any other system, like a Shopify store. Simply put, it assists in automating the data-sharing process and reducing the possibility of human error, allowing your company to focus on efficiency and revenue.
Indeed, people say that data integration is complex; however, our products are designed to eliminate all hurdles in the shortest time possible by adopting these agile development processes inside of their built-in features. More information about our CRM Shopify Integration can be found here.
If you want to integrate your CRM platform with Shopify, please contact us.
The different pricing packages available at Beehexa are optimal and suitable for all types of businesses. We look forward to talking more with you.
