Introduction
In this era, reaching customers is no longer simply about implementing advertising campaigns, telesales, mail advertisements, etc. Customers want to see the brand’s personality through stories from brands. creative.
Creators are the bridge between customers and brands, and Shopify Collabs is an application developed based on that insight. The platform is designed to help brands find the perfect influencer to promote their products, based on their needs and budget.
Shopify Collabs is used by millions of people, allowing sellers to find creators that fit their brand based on category, location, or audience size. Creators can find a brand that suits their personal goals and make money from this work.
What is Shopify Collabs and How Does it Work?
Shopify Collabs is a dynamic platform that allows you to sign up and manage brand collaborations.
Shopify Collabs is like a bridge between brands and Shopify influencers. Influencers only need to register for Shopify Collabs, then will have the opportunity to cooperate with thousands of brands around the world that are suitable for them, and receive many gifts, and vouchers,…
On the Collabs, Brands have the opportunity to choose and cooperate with many influencers, helping the company’s brand and products reach more people. This is an effective marketing method in the new era.
Shopify Collabs creates a win-win situation for both parties involved brands and influencers.
Brands can connect with Shopify influencers by sending direct invitations or sharing instant commission offers in the Collabs network.
Merchants can also send giveaways or discount codes, track affiliate sales, and send payments to their affiliates. Creators can also search for products to generate commission links, or sign up for a specific merchant’s affiliate program.
The benefits of using Shopify Collabs
What are the benefits of using Shopify Collabs for Influencers?
Connect and collaborate with over a million merchants: According to Burst, Shopify will have more than 2 million sellers and 4.6 million live websites by 2024.
This is equivalent to influencers having more than 2 million opportunities to cooperate with brands.
As long as influencers provide complete information about their interests and create a great profile, their chances of being noticed will be higher.
Product seeding and affiliate-based commissions: At Shopify Collabs, influencers will receive gifts, samples, or promotional vouchers. This is a way to help influencers feel happy and more enthusiastic about introducing brands’ products to customers.
In addition to receiving those gifts, influencers always receive commissions based on the brands’ commitments, and they can track the value of the commissions they have made.
Intuitive dashboard to track all earnings and data: Shopify Collabs offers features that help manage revenue and track data, store all information, visualize insights, and identify gaps to improve performance. Includes calculation of income, and expected payments. Both brands and influencers just need to focus on finding customers, Shopify Collabs will take care of everything.
What are the benefits of using Shopify Collabs for Brands?
Increase brand recognition: Many influencers introduce products to help brands have high recognition. For new brands, Shopify Collabs is a great place to connect products with consumers.
Opportunity to choose Shopify influencers that match your brand personality: One of the biggest highlights of Shopify Collabs is the Creator Marketplace, a huge database of creators from niches handpicked by Shopify’s team.
Based on Shopify Collabs, brands can select influencers according to the brand’s criteria such as interests, location, height, and weight,… without having to waste time and resources to find suitable influence.
Increase sales: If you choose the right influencer to introduce your product, the brand will convert many orders at a lower cost than traditional marketing methods.
How much does Shopify Collabs cost?
Shopify Collabs is free to install and get started for Shopify merchants on the Shopify, Advanced, or Shopify Plus plans.
When influencers drive sales, commission payments they are owed are subject to an additional 2.9% payment processing fee, payable by the merchant. Foreign currency exchange fees may apply.
Shopify Collabs is free for influencers. Influencers must create a login for Shopify Collabs to participate.
How to Use Shopify Collabs? – a Quick-Start Guide for Shopify’s Influencers
- On the Shopify Collabs Creators page, click Join Shopify Collabs.
- Select the email service provider you want to use to create an account to access Shopify Collabs. For example, if you want to use Gmail to create an account, select Gmail.
- Optional: If you already have a Shopify account, click Sign in.
- Enter the password for your account, then click Create Shopify account.
- A verification link will be sent to your email. Verify your email for Shopify Collabs by clicking Yes, it’s me in the email sent to you. If you don’t receive a verification link, click Resend to get another verification email sent to you.
- On the Tell Us About Yourself page, connect your social media accounts and answer questions about the content and products that interest you.
- Click Submit when you have answered all the questions.
Conclusion
In conclusion, the Shopify Collabs App offers a powerful and versatile solution for influencer marketing that can transform the way you connect with creators and customers.
Its extensive features, including influencer discovery, product seeding, and affiliate marketing, make it a valuable asset for both creators and merchants. If you take advantage of this tool, brands will save a lot of time and resources compared to traditional marketing methods.
Shopify Collabs FAQ
1. Can I migrate my affiliate program to Shopify Collabs?
Yes. Shopify Collabs is the built-in affiliate marketing software for Shopify merchants. You can invite creators you already work with to join your program on Shopify Collabs using direct invites.
2. Which brands are eligible for Shopify Collabs?
Any Shopify merchant on the Basic, Shopify, Advanced, or Shopify Plus plans can use Shopify Collabs.
3. How do brands choose which influencers to work with?
There are 2 ways for brands to look for influencers suitable for their products.
Method 1: Outbound Influencer Marketing: Influencer Search and Discovery
Brands use Shopify Collabs to filter based on the following factors to find suitable people.
- Social Network: Instagram, TikTok, YouTube, Facebook, Twitter, Twitch, and Blog
- Search by keyword, hashtag, location, or username
- Followers Count
- Average Engagement
- Average Likes
- Average Views
Method 2: Inbound Influencer Marketing: Create an Affiliate Program for Influencers to Apply to
4. Can I use Shopify Collabs if I’m new to influencer marketing?
It’s entirely possible if you meet the criteria that the brand is looking for, you can be chosen to be the brand’s influencer.
