Are you looking to expand your business presence on Vietnam’s most popular messaging platform? Creating a Zalo Official Account (ZOA) is an essential step for businesses seeking to connect with the Vietnamese market. With over 60 million active users, Zalo offers tremendous opportunities for customer engagement, marketing, and sales. This guide will walk you through the complete process of setting up your Zalo Official Account.
What is a Zalo Official Account?
Zalo Official Account (abbreviated as Zalo OA) is the official business page for a company, brand, organization, or community on Zalo. While doing business on Zalo, you can use Zalo page, personal Zalo account, or Zalo shop to sell products.
Simply put, an Official Account is similar to a Facebook Page. It helps with verification, enhances brand recognition, and promotes products for businesses.
Currently, Zalo OA offers three main account types: Business OA, Content OA, and Official Account for government agencies.
Benefits of Zalo OA
- Broadcast Messaging: This feature is specifically designed for customers interested in your business. Broadcast allows you to send messages to users who follow your OA without having to send them individually. This saves a significant amount of time while still ensuring long-term engagement.
- Zalo Post: This feature allows you to publish content regularly. Posting consistently and frequently helps increase interaction and promotes customer interest in your business.
- Zalo Store: Allows you to create an online store on Zalo. You can list products for sale, provide product information, advertise, and manage your store for free.
Step-by-Step Guide to Creating a Zalo Official Account
Step 1: Visit the Zalo Official Account Website
Begin by navigating to the Zalo for Business website (https://oa.zalo.me/home) and select the option to register a new Official Account.
Step 2: Choose Your Account Type
As introduced, Zalo OA allows you to create 2 types of accounts:
- Business Account: Designed for brands, businesses, and stores to introduce products/services and provide customer care.
- Government Agency Account: Designed for government agencies, state organizations, and public administrative services.
Select the one that best matches your requirements.
Step 3: Complete the Registration Form
Fill in your business details in the registration form:
- Business name
- Industry category
- Contact information
- Website URL (if applicable)
- Business registration documents
Step 4: Set Up Your Account Profile
Naming Your Official Account
The OA name must follow this format: OA Name = [Prefix] + Main Name + [Suffix]
The Main Name must be one of these three types:
- Business name from the Business Registration Certificate
- Brand/trademark name with certification from the Intellectual Property Office
- Other trade name currently used by the business that doesn’t fall under the two categories above
Prefixes & suffixes: These are additional terms that clarify the type of business, industry, service, product, or branch. You can find more naming examples here.
Entering Description Information
Provide clear, transparent information about your business that won’t cause confusion. Be careful to write information that meets requirements to avoid rejection, such as not impersonating other organizations or including content unrelated to your business field.
Business Address: Enter your detailed business address
Profile Picture and Cover Image
Profile Picture
- Maximum file size: 15MB
- Minimum dimensions: 240×240 pixels
- Supported formats: JPG, PNG
- The highlighted area in the image will be displayed
Cover Image
- Maximum file size: 15MB
- Minimum dimensions: 320×180 pixels
- Supported formats: JPG, PNG
- The highlighted area in the image will be displayed
After completing all information, click Create OA Account. Processing typically takes 2-3 days for a response, though it may sometimes take longer, up to 7 days.
Step 5: Verify Your Business
Verification by Registered Business Name
For Document Set 1A, businesses must provide:
- Business Registration Certificate
- ID Card/Citizen ID/Passport of the business representative
The ID Card/Citizen ID/Passport must be:
- Original copies
- Both sides shown
- Information must match exactly with the representative’s details on the Business License
Note: Contact information must belong to the current admin/owner of the OA.
For Document Set 1B, businesses must provide a formal letter requesting the opening of an OA account. You can find a template reference here.
Verification by Brand Name
For Document Set 2A, businesses need to prepare the same documents as Set 1A, plus a Brand Verification Certificate issued by the Intellectual Property Office. For Set 2B, businesses must use the OA account request letter template along with the attached Brand Verification Certificate.
Verification by Trade Name
In addition to the necessary documents mentioned above, other cases requiring business verification must provide Zalo with at least 2 brand-proving elements, including:
- Photos of signage at business locations showing the relationship between the business and the trade name
- Website images that include company ownership information
- Press links proving the current and past use of the trade name
- Images proving ownership of verified (blue-ticked) Facebook/Business accounts
- Images of mobile applications on Play Store/App Store
- Domain name/application registration certificate from the Ministry of Industry and Trade
Next, select Start Verification and upload all necessary documents. Then select Continue, complete the required information in the dialog box that appears, and click Verify Now.
Typically, the Zalo Administration will review your verification request within 7 working days. Results will be sent to you via Zalo message.
Conclusion
Setting up a Zalo Official Account is a strategic investment for any business targeting the Vietnamese market. By following these steps, you can establish your brand presence on this powerful platform and begin engaging with millions of potential customers. Start your registration today to stay competitive in Vietnam’s digital landscape.
Whether you’re a small local business or a multinational company, Zalo offers scalable solutions to meet your communication needs and help you connect with Vietnamese consumers where they spend their digital time.